Heinz company focused on executing the following strategies to achieve their web channel objectives,.
- Site expansion
- Content restructuring
- Internationalization and Localization
- Visual redesign
- Digital Marketing & Web Analytics
- Powerful Search Capability
Heinz evaluated the options for its new website and selected Sitecore for it’s out of the box features, multilingual site capability, scalability and fast development cycle.
With multiple sites in several languages, securing and managing content distribution was a challenge.
The implementation based on Sitecore and Opal CMS Architecture.
Glass ORM was used during development process.
Sitecore templates were created for content elements, allowing content author's to reuse the content across multiple websites. Furthermore, IT Partner utilized the cloning feature of Sitecore, which creates a dynamic duplicate of an item, enabling different business divisions to maintain flexibility over their own content requirements while retaining certain parts of the original item.
Sitecore’s search system was extended with search crawler, providing users with advanced search capabilities to explore the site. For example “Search as you type” checbocks filtering list of results where visitors can immediately pick an interesting pages in various categories.
A custom controls was created to show the most popular content based on Analytic module
A custom module was created to segment registered users based on their interest in the business division, helping the digital marketing team develop effective targeted marketing campaigns.